New Equinox coming to 11th Ave & 28th Street

It looks like we’re getting a new Equinox at 28th Street & 11th Avenue (right next to Porchlight)—it’s called Equinox Terminal Warehouse and you can read about it here: https://www.equinox.com/clubs/new-york/midtown/terminal-warehouse.

They’re definitely matching the loft decor of the neighborhood with exposed beams, brick, etc. Reposted some pictures from the Equinox website above. This should offset some of the traffic at the Hudson Yards Equinox, which is incredible—particularly the pool deck—but also difficult to find a spot in around gym rush hour.

I’m not sure this is an “all access” location where you can get in with a standard Equinox membership; I think might be a “destination” (i.e., elevated membership) club, similar to Hudson Yards and Printing House. Will try to get in touch with the Related team (which owns Equinox and which built Hudson Yards) and find out more information.

Jalen Brunson, man

You have to love it from Jalen Brunson—normal-sized, crafty, and clutch, all of which was on display in Knicks/Cavs Game 1 of the Eastern Conference Finals. The big TV screen in Hudson Yards is playing all of these games if you don’t want to trek over to our neighborhood arena, MSG. Schedule for the big Hudson Yards TV here.

Brunson put on an absolute show at MSG cooking James Harden and leading the Knicks from 22 down in the 4th quarter to steal Game 1 from the Cavs. Knicks in 5, probably.

You might see Andy Samberg on the block

Right next to Chelsea Park on 28th.

Andy Samberg and Annette Benning feature in a movie called “42.6 Years” that is currently filming on our block.

I believe its a rom-com to be released on Amazon about a man who wakes up from a failed experimental lifesaving procedure in which he was cryogenically frozen for 42.6 years—and then realizing he wants his ex-girlfriend back. Here’s a further description.

Giant bear in Hudson Yards?

This giant bear is in Hudson Yards through May 17 as part of a new art installation by Brendan Murphy called “Love Matters…Everywhere.” I believe its supporting some type of bear collectible release by the artist. Post on Instagram.

Ci Siamo is the best place to eat in New York according to Yelp

The best place to eat in New York according to Yelp in 2026 is Ci Siamo, which is like a 5-minute walk from our block (yelp.com/article/top-100-us-restaurants-2026).

Can confirm that this place is very cool, and I offer the following testimonial. My parents visited NYC recently and wandered into Ci Siamo with no reservation on a Thursday night. The servers sat them down within 10 minutes next to the bar (I arrived a little late) and then really killed the lamb chops and smashed potatoes. Brought us non-alcoholic cocktails and cookies after dinner for no particular reason. No pretentiousness for a restaurant of this quality—and straight quality. Decor is cool inside and filled with well-to-do tourists and after-work Hudson Yards-types. Highly recommend.

Tunnel to another dimension.

Reposting this from a few years ago to remind the block that there are more creative ways to get from 28th Street to 27th Street than 10th Avenue.

On the south side of 28th Street between 10th & 11th Avenues is an arched brick tunnel with lights that says “Jardim” on the top, which evidently means “garden” in Portuguese. The tunnel connects two fancy apartment buildings that were completed in 2019 called “Jardim Sul” (meaning “south,” i.e., on 27th Street) and “Jardim Norte” (meaning, you guessed it, “north” on 28th Street). The architect is a Brazilian named Isay Weinfeld, who has a modernist, minimalist, contemporary style and who has an extensive portfolio of residential and commercial buildings in his native country.

Take us to the promised land, Isay, if not 27th Street.

Penny Linn, a needlepoint shop, opens on our block

“Needlepoint” is a type of embroidery in which yarn is stitched through canvas, and earlier this month a needlepoint store called Penn Linn opened right next to Hudson Market on 28th Street & 10th Avenue. You can read about its history here.

Created in 2020 (and born out of an idea in a Chelsea apartment), Penny Linn looks like it has a bit of a cult following among stitchers. It’s also community-minded—from the article above:

The store will serve as both a retail destination and an experiential hub, offering customers the opportunity to shop thousands of canvases and accessories while also engaging with the brand through in-person classes, events, and community programming. From beginner workshops to designer meet-and-greets, the space is designed to foster connection and creativity.

Great to have this on our block.

Buddha now greeting us on 30th & 10th

The pigeon has officially been replaced (long live the pigeon)! The pigeon was called the “The Dinosaur” by the way (https://www.thehighline.org/art/projects/ivan-argote/), which I can’t say I totally understand.

The Buddha’s official name is the The Light That Shines Through the Universe—and it is the fifth installment in that spot after the lady, the plane, the pink tree, and the pigeon (these are not the official names but they are how I remember them).

Crafted by Vietnamese artist Tuan Andrew Nguyen, the sculpture pays homage to the Bamiyan Buddhas, two 6th-century colossal statues in Afghanistan that were destroyed by the Taliban in 2001. Reincarnation and radical acceptance might be two of the secrets to happiness, and if that is right, happy to have this installation around our neighborhood.

Wine Shop by Death Ave does tastings every Thursday

Wine Shop by Death Ave is an absolute hidden he most hidden gem wine shop in the city. Managed by the disarming, approachable, and supremely knowledgeable Manny—I predict that you will walk in here, get a recommendation from Manny given that he’s tried and has opinions on literally everything in the store, and walk out with something you’ve never had before and a little story about the wine for whoever you’re drinking it with.

This place is great for a gift because the wines are quirky and unusual—and Manny will let you walk out with the tags on the wine, which gives a fun little description of what your giftee is about to drink. Love that this place is on our block.

Weed shop called “Poppin” opening up on 28th & 10th

Since I’ve lived in West Chelsea, the little storefront right next to Death Ave has been at least a lobster roll place and a weed place—and I think it’s been vacant for a while now. The more things change, the more things stay the same, and the storefront is going back to its roots as a weed shop called “Poppin,” a licensed dispensary.

They’re going for a guerilla marketing vibe on Instagram (though I can’t figure out how to link reels) and sell the usual cannabis products like gummies, vapes, etc. Opened about 2 months ago.